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arXiv cs.LG·

Beyond Single Slot: Joint Optimization for Multi-Slot Guaranteed Display Advertising

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In three linesJoint optimization framework for multi-slot guaranteed display advertising allocation. Formulates problem as offline bipartite matching with contract roulette mechanism and Page View constraints. Online A/B tests on Meituan platform: +28.99% ARPU at 70% traffic, improved contract stability.
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