Generative Auto-Bidding with Unified Modeling and Exploration

In three linesGUIDE, an automated bidding framework, combines a Decision Transformer with a Q-value module and Inverse Dynamics Module to balance exploration and safety. Tested on Taobao, it achieves +4.10% ad GMV, +3.52% ROI, and +1.40% clicks in real-world deployment.

Summary generated by Claude — human-verified