KPMG fabricated AI case studies in a report designed to sell clients on AI adoption

In three linesKPMG published a report on AI in business containing fabricated case studies involving UBS, the NHS, and other organizations. Edward Tian (GPTZero) helped uncover the errors and warns of 'secondary hallucinations': false claims from trusted consulting firms spreading unchecked. KPMG has withdrawn the report.

Summary generated by Claude — human-verified