The Impact of AI Search on the Online Content Ecosystem: Evidence from Google and Reddit

In three linesEmpirical study on the impact of Google AI Overviews on Reddit. Using identification strategy based on moderation policy (SFW vs NSFW communities), authors find AI Overviews increase engagement in SFW communities by +12% (comments) and +12.3% (users), but only for experience-based content. Introduction of Google AI Mode eliminates these gains.

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