SimGym: A Framework for A/B Test Simulation in E-Commerce with Traffic-Grounded VLM Agents

In three linesSimGym is a framework simulating A/B tests on e-commerce storefronts using VLM agents in a live browser. It generates buyer personas from clickstream data, combines multimodal perception with episodic memory, and achieves 77% directional alignment with real add-to-cart shifts. Experimental cycles reduce from weeks to under one hour.

Summary generated by Claude — human-verified